The Story of Reliance Foundry's "Take A Stand for Cycling" Campaign

In 2012, a surplus of stock led to a creative solution for encouraging bicycle use in a wide variety of communities throughout North America.

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A discontinued model R-8229 public bike rack that was donated through the “Take A Stand for Cycling” campaign is shown on a sidewalk.

An installed “Take a Stand for Cycling” bike rack in Montclair, NJ.

In early 2012, Reliance Foundry was faced with a surplus of public bike racks that had to be cleared. Changes in design and continued development of the product line meant that the large stock of discontinued of models would have to be moved so that Reliance Foundry could make room for newer styles. With an overstocked warehouse on their hands, the management of Reliance Foundry saw an opportunity to help out the communities in which it did business and the solution was really quite simple. Reliance Foundry would launch the “Take a Stand for Cycling” campaign and offer the discontinued bike racks, free of charge, to academic institutions, churches, community service groups and other non-profit groups throughout North America.

“We were looking for ways to get Reliance Foundry involved in a community service project and this opportunity came along,” said Brent Done, President of Reliance Foundry. “It was easy to figure out and we’re happy to have played a part in encouraging bicycle-use in many different communities throughout the United States and Canada.”

The campaign was launched on January 30, 2012 and was scheduled to last as long as the over-stocked inventory remained at Reliance Foundry’s warehouse. The program was run on a “first come, first serve” basis. Interested parties were asked to review the catalog of discontinued public bike racks and email Reliance Foundry a brief description of their organization and a bike rack request that included model numbers and quantities. After reviewing various submissions, Reliance Foundry accepted the requests from deserving groups and asked them to complete the “request a formal quote” form. The organizations would be responsible for paying the shipping charges and any associated installation costs but the gratuitous bike racks had the potential to save these organizations thousands of dollars.

A Reliance Foundry worker prepares a bike rack for delivery as part of the take a stand for cycling campaign.

Conner Done, of Reliance Foundry, prepares a bike rack to be shipped during the campaign.

The “Take a Stand for Cycling” campaign was an overwhelming success. Reliance Foundry’s stock lasted just over one month and during that time Reliance Foundry was able to help more than 30 schools, churches, and other community organizations. The following is a list of just some of the non-profit organizations that were helped by the “Take a Stand for Cycling” campaign:

“We’d like to thank all of the organizations that took part in this campaign,” said Reliance Foundry’s Vice President of Sales and Marketing, Brad Done. “Their efforts have provided a greater opportunity for children, students and commuters to enjoy the many benefits that cycling offers.”

In New Jersey, two bikes are secured to a public bike rack that was donated by Reliance Foundry.

A model R-8226 donated to Bike & Walk Montclair was used 5 mins after installation.

The “Take a Stand for Cycling” campaign officially ended on March 6, 2012 and, given the positive response, Reliance Foundry plans to launch a similar campaign sometime in the future. In the meantime, Reliance Foundry’s public bike rack clearance pages also provide an opportunity for planners to save on their secure bike parking installation.

Reliance Foundry’s bike racks are innovative and economically priced. They are available in a wide range of styles and can be surface-mounted or embedded in a concrete substrate. Bike racks by Reliance Foundry are the ideal solution for increasing accessibility and for promoting your organization’s commitment to green initiatives and healthy lifestyles. View Reliance Foundry’s online bike parking catalog for more information.

For additional information contact:

Brad Done
Reliance Foundry
Phone: (604) 592-4323
Fax: (604) 590-8875

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Reliance Foundry Co. Ltd. delivers the highest-quality stock and custom-designed products for architectural site furnishings, traffic management and industrial applications. Since 1925, Reliance Foundry has built upon a long tradition of metal casting expertise to become an award-winning supplier for high-profile and everyday needs across North America.